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Ink to Screen

A writer's notebook
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[Copywriter’s Chronicles] Double negatives

  • March 18, 2010
  • Copywriter Chronicles
  • by Naoko Kensaku

While suggesting we use this next time for our clients’ campaign:

[Ian]: You’re unrelentless!

Me: You’re using a double negative to denote something that’s not positive!

Ian: *blink blink*

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