Copywriter Chronicles

[Copywriter’s Chronicles] Punchline, smuchline

While talking about possible headlines for clients, these were suggested (both by designers AND copywriters):

See Mother Nature to see her in her natural glory! See Mother Nature in her natural beauty. Turn off the lights! (corrected by [Ian])

Turn off to turn on.

Hit the wrong spot to turn off.

Have a care for Mother Nature. Don’t burn for Ching Bing.

Join the dark side. We have Mother Nature.

~~~~~

Onne: *random comment*

Me: Onne, you’re really high today.

SC: Yeah, she’s very so hai (sounds like “so high” but is actually a curse term in Chinese).

Onne: Yes, and SC is chau cibai.

[Joicy]: :OOO