I was reading a tech article today about Apple and the writer commented that Steve Jobs had taken Apple from a tech boutique to what is essentially the biggest gadget company today.
It took me several hours later to realise that on the surface, Apple is basically the Louis Vuitton of the tech industry. They’re expensive, a status symbol and horrendously, to all perceptions, exclusive. Yet they are also very well-made and have the distinction of being different enough to be a household brand name.
After all, you can always tell a LV bag from a distance, and until the Samsung Galaxy series, an iPhone too. A luxury brand indeed.