Maybelline Loaded Bolds are here!

Maybelline Loaded Bolds Shelf

The Maybelline Loaded Bolds Lipsticks have finally landed in Malaysia! I saw the empty shelf while I was in Guardian, which usually means it will arrive in less than a month to stores, depending on which store orders how much. This excited me so much I was squeeing over Instagram.

You see, I’m the kind of girl who prefers strong colours when it comes to my lipsticks. While going pink or natural is nice, I love strong colours, like this gorgeous Trinity shade by Black Moon Cosmetics.

Most Asians don’t go for strong lip colours, so I was really surprised to see the Loaded Bolds on the shelf. However, I didn’t expect them to see them in stores until after Raya (think 20 June onwards) because usually these things are put up two weeks in advance.

Lo and behold, Watsons has them! And surprisingly, for a new Maybelline there were testers all ready for you to swatch (usually these don’t come out until after a month or so, which makes me very annoyed). The price was also cheaper than expected; it’s at RM26.91 for now instead of the recommended RM29.

I swatched the more unusual colours because let’s face it – if you want a really strong red colour payoff, there are plenty of lipsticks, lip gloss, lip tints, what have you on the market. Purples? Also getting more common. But black, white, blue and the rare brown? How could I say no?

Maybelline Loaded Bolds swatches

Initial impressions of these colours? Damn they go on so easy! The white was the only one I had issues with; as you can tell from all the others, a single swipe is all you need for that gorgeous matte lipstick look. They didn’t feel as drying as I thought they might be, considering the payoff, but they transfer really easily. I discovered this while I was walking about in Sephora and ran my hands against each other. Sigh.

Still, the colours are bold enough (as their namesake), and it is really nice to have lip options that aren’t liquid lipsticks. It is a creamy finish, and this is a nice alternative to the current matte lipstick trend we’ve been seeing for the past few years.

So, should you get the Loaded Bolds? Not right now, I’ll say. I think it’s a Watsons exclusive for now, so give it a month or so before it hits Guardian. In case you’re wondering, this is the reason why I’m discouraging people from getting anything at Watsons.

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